Anna Dycheva-Smirnova - Leader of positivity

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Much has been discussed about the events industry during the pandemic. In this episode, YS explores with Anna Dycheva-Smirnova the lasting impact of shows on local economies and what it takes to be a leader in this industry. Anna discusses how authenticity, sincerity and openness have informed her leadership style with both clients and employees. Her positive mental attitude and a sense of higher purpose have ensured some of the highest advocacy scores in employee opinion surveys across RELX. A veteran of the industry, Anna shares her insights into how the industry has evolved over time and how moving from “instinct to database” is creating growth opportunities for clients.

Anna Dycheva-Smirnova is CEO of Reed Exhibitions Russia, Turkey and the Middle East, and also from January 2021, the new CEO of the UK.
You can read more of our stories on Reed Exhibitions here and why people at RELX recommend our company as a great place to work here.

This podcast is brought to you by RELX.

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