What happens when you mix an actor, stand-up comedy great and hip-hop icon with a who’s who of celebrity guests? You get “Top Billin’ With Bill Bellamy,” the new weekly podcast coming to you live and direct from the Walk Of Fame on Hollywood Boulevard. Whether you know Bill from any of his stand-up shows, “How to Be a Player,” MTV Beach House or on Instagram cracking jokes and sharing tales from his storied career, you know Bill is the embodiment of culture and entertainment. So join Bill ea ...
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Ageism In Advertising (AOP 2011)
Manage episode 344262339 series 2434990
著作 Apostrophe Podcast Network の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is.
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