[Ep103] - AI Generated Content Is SPAM & Against Google Guidelines

#TWIMshow - This Week in Marketing

1. Meta Cancels Facebook’s F8 Annual Developers Conference
As it looks ahead to the next great developments, both within the firm and for broader internet usage, Meta has announced that it will not hold its renowned F8 Developer Conference in 2022.

This means we will have less insight into Meta’s plans – but then again, it is still running its ’Conversations’ business messaging event (May 19th). And probably they will proceed with the 'Connect Conference' later this year.

Event cancellation announcement is here.

2. Third-Party Apps Can Now Share Reels to Facebook
As the popularity of short-form video grows, Meta is introducing a new 'Upload to Reels' option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a 'Share to Facebook Reels' button, giving users more creative options and tools to use with Reels.

Instead of downloading and painstakingly uploading videos created in third-party applications, you'll now be able to post Reels footage from non-Meta apps with the touch of a button.

Click here to learn more about Meta’s ‘Sharing to Reels’ developer process.

3. ‘Background Playback’ Is Now Available For Live TikTok Videos
As the popularity of short-form video grows, Meta is introducing a new 'Upload to Reels' option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a 'Share to Facebook Reels' button, giving users more creative options and tools to use with Reels. Instead of downloading and painstakingly uploading videos created in third-party applications, you'll now be able to post Reels footage from non-Meta apps with the touch of a button.

4. Microsoft Advertising Has Announced Open Beta for RSA Ad Customizers
In this quarter's open beta, Microsoft Advertising announced that Responsive Search Ads (RSAs) would be able to use ad customizers. This matches similar functionality that Google Ads offers.

RSA customizers can assist in the creation of more dynamic advertising with more product information in the ad copy without requiring advertisers to modify the copy manually. These improvements enable advertisers to produce hundreds of different ad variations from a single ad.

Based on specific product characteristics provided to the ad, these adverts can be more targeted. This personalization can lead to improved conversion rates and cheaper acquisition costs.

The custom attributes announced for this open beta are:

• Text – Product names, descriptions and product categories
• Number – Inventory count and colors available
• Price – Sale discounts and product costs
• Percent – Interest rates or discount rates

5. Google Introduces Retail Search For Ecommerce Sites
“Shoppers know what they want. Does your site’s search understand?” Retail Search, a solution designed to give retailers the capabilities of Google's search engine on their own domains, has been released by Google Cloud.

It is built to help improve on-site search and the overall shopping experience by utilizing Google's technologies that understand context and user intent.

Retail Search is the newest feature in Google Cloud's Product Discovery Solutions, a suite of solutions aimed at improving retail operational efficiency, streamlining digital shopping experiences, and addressing changing customer preferences.

Read Google Cloud’s announcement on Retail Search here.

6. Google Ads Updates ‘Inappropriate Content’ Policy
The updated Google Ads ‘Inappropriate Content’ policy will go into effect on June 1, 2022.

The new policy will make it illegal to post content that promotes financial fraud, identity theft, detrimental direct contact, or harassment through sharing personally-identifying information.

This is why Google recommends that you "examine this policy update to see if any of your advertising comes inside the policy's scope and if so, delete those ads before June 1, 2022," according to the company.

Here is a high-level list of what is not allowed:

• Dangerous or derogatory content
• Sexually explicit content
• Compensated sexual acts
• Child sexual abuse imagery
• Mail-order brides
• Adult themes in family content
• Shocking content
• Sensitive events
• Animal cruelty
• Hacked political materials

To learn more about the updated policy, click here.

7. Google Adds “Recycling” Attribute In Google Business Profiles
According to Google, "recycling" has become one of the most popular Search subjects, and 82 percent of consumers who consider sustainability to be a major priority support eco-conscious firms.

Thus, Google has added a new recycling attribute to business profiles, allowing companies to enhance awareness of their recycling programs and drive additional activity as a result.

To add the recycling attribute to your business profile:

1. Go to your Business Profile (you can search for ‘my business’ in Google search or go to Google My Business)
2. Select ‘Edit profile’, then ‘Business information’
3. Near the top, click on the ‘More’ tab
4. Select the category that you want to change
5. Next to the attribute, select ‘Yes’ or ‘No’
6. When you're finished updating your attributes, select ‘Save’

8. AI Generated Content Is SPAM & Against Google Guidelines
Google’s Search Advocate John Mueller reminded everyone during a recent office hour that according to webmaster standards, text written automatically utilizing AI writing tools is considered spam.

Therefore, AI-generated content falls under the category of auto-generated content, which could result in a manual punishment. Using them in any capacity is considered spam, he adds.

“Currently, it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.”

Source: https://youtu.be/Yx997SsiYlw