[Ep101] - Google Explains Why Not Every URL Is Crawled And Indexed

#TWIMshow - This Week in Marketing

1. Shopify Launches Linkpop & Other Features - Linkpop, a link-in-bio solution from Shopify, enables artists and followers to instantly access and purchase promoted products. Creators on social media networks like Instagram may add the Linkpop link to their profile, and their fans will be led to a Shopify-powered storefront with just one click.

Users who click the link are led to a selected selection of products that they may purchase straight on Linkpop without having to leave the social networking app. Consumers will not have to look for things elsewhere, and marketers will have a better notion of the impact the creator had on the sale.

Separately, Shopify has added a number of features to help advertisers on the site this week.

For example, a new predicted spend tier tool allows marketers to evaluate clients' spending potential into three tiers: high, medium, and low.

Segmentation. The new customer segmentation tool uses the predictive spend tier as a filter. Geographic location, the amount of orders a consumer has placed, and other distinctive behaviors are among the other divisions.

Marketers can now automate their Shopify customer email campaigns. Users can choose from a variety of email themes and design their own procedure for sending and scheduling emails.

Shopify also announced that its Shopify Email service will allow marketers to send up to 10,000 emails for free every month.

2. LinkedIn Allows Company Pages To Publish Newsletters - Company Pages may now establish their own newsletters in the LinkedIn app, which will also include new notifications for Page followers for newsletter changes.

In November, LinkedIn brought newsletters to Creator Mode, giving users a more direct approach to tap both into the growing popularity of newsletters as a connection option and optimize in-app interaction.

Company pages will now be able to participate as well.

As previously stated, the ability to notify Page followers with newsletter updates via an automatic, one-time reminder to your audience for each new issue is a major benefit for brands.

Subscribers will also be able to opt-in to get email updates in the future. It could be a terrific method to stay in touch with your audience, and LinkedIn reports that early testers have had a favorable response.

Source: https://www.linkedin.com/pulse/helping-you-grow-your-organic-communities-/

3. All U.S Instagram Users Can Now Create Product Tags - Instagram will soon allow all users to tag products in their IG posts, starting with users in the United States, as part of its continuous focus on extending its eCommerce offerings. Instagram is now allowing everyone to include direct links to products and companies in their uploads, which was previously only available to certified producers.

This may provide marketers a huge boost in the app for no cost, while simultaneously enhancing Instagram's eCommerce focus and changing customer behavior.

Users who have a company or creative account can tag products in Stories and Reels as well.

When someone tags one of your goods, you'll get a notification, and you'll be able to see all of the marked content on your profile.

At the same time, product tags may be misused, and brands will have control over who can tag their products, as well as the ability to delete tags from their things and brand if they so desire.

According to Instagram, over 1.6 million users tag at least one brand each week, implying that the ability to more precisely tag each product will be an enticing and widely used feature - one that, if it works properly, might help keep the main Instagram feed relevant for a bit longer.

4. Instagram Adds ‘Algorithm-Free’ Feed Sorting For All Users - Instagram has now made its algorithm-free, chronological feed option available to all users, after introducing it in December as part of Instagram CEO Adam Mosseri's testimony before the US Senate amid concerns about how Instagram is damaging to children.

To modify the appearance of your main content, you now have two new Instagram feed display options to pick from:

Favorites — This section shows the most recent postings from the accounts you've added to your 'Favorites' list. You can add up to 50 accounts to your Favorites list, which will help you prioritize updates from these people.

Following — Similar to the conventional Instagram feed, this shows posts from all the accounts you follow in the app.

Both the new 'Favorites' and 'Following' feeds will display your posts in chronological order as they are published. There's no more algorithm tampering – it's the Instagram you used to know and love, with everything in its proper position.

The issue with Instagram's reverse-chronological feed options is that you can't set either as your default – you'll have to manually select your preferred feed presentation every time you check-in.

5. Meta Renames Automated Ad Suite Under Meta Advantage Umbrella - Meta has stated that it is renaming its ad automation products to make the purpose of each more apparent and to improve performance.

Meta's ad automation tools will now be grouped into a single portfolio dubbed 'Meta Advantage.'

Meta's options will be divided into two product lines under the 'Advantage' name. The title change doesn't provide anything new in terms of functionality just yet, though Meta has hinted at some upcoming changes to its automation possibilities.

Source: https://www.facebook.com/business/news/meta-advantage-automation-ad-suite-performance

6. TikTok 'For You' Summit Is Back - TikTok has launched its second 'For You' Summit, this time focusing on the Southeast Asian market, in which it will conduct a series of sessions with platform experts and creators to highlight the app's current marketing potential.

The seminars will focus on measurement, content production, and 'Shoppertainment,' according to TikTok.

This is TikTok's second For You Summit; the first was held in July of last year. TikTok is aiming to expand its eCommerce capabilities and integrations – hence the 'Shoppertainment' reference – and there will be numerous information on the app's newest usage trends and habits to help marketers plan their tie-in campaigns.

You can register for the For You Summit next month here.

7. Google Merchant Center Can Now Be Linked To Google Analytics 4 - You may now link your Google Merchant Center account to your Google Analytics 4 property, according to Google. You may also "watch your conversions from free product listings by connecting your Merchant Center and Google Analytics site," according to Google.

If you already have a Google Analytics (GA4) property, go to the conversions settings page and connect it to your Merchant Center account. This feature will not operate unless you enable auto-tagging, according to Google.

Source: https://support.google.com/merchants/answer/11996548

8. Google Has Launched A New Partner Directory - <...