Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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コンテンツは Touch point media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Touch point media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
Manage episode 268952638 series 2364130
コンテンツは Touch point media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Touch point media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
Mentions from the Show:
- A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One
- The Future of Healthcare Starts with a ‘Digital Front Door’
- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Tom Cassels on LinkedIn
- Tom Cassels on Twitter
- RockHealth.com
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
441 つのエピソード
シェア
Manage episode 268952638 series 2364130
コンテンツは Touch point media によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Touch point media またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
Mentions from the Show:
- A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One
- The Future of Healthcare Starts with a ‘Digital Front Door’
- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Tom Cassels on LinkedIn
- Tom Cassels on Twitter
- RockHealth.com
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
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touch point podcastに似ているもの
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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