TMBA632: A Journey From Productized to SaaS, Plus The Return Of ‘Donate a Business Idea’


Manage episode 317445674 series 2676727
著作 Dan Andrews; Ian Schoen の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

Productized or Software as a Service? A hot topic often discussed on TMBA. Of course, there’s no right or wrong answer but on today’s show Brian Casel talks to Dan about the factors that contributed to him changing from one to the other by selling Audience Ops and starting ZipMessage and also the different challenges of the two:

“With a productized service, it really was much more about the processes. And building a service that is highly repeatable … but in a SaaS, it's less about process, it's just much more about building. And every single month there's something new. It’s not only just building new features, but what's the next marketing channel that I can try to tap into and unlock a new pocket of customers.”

You’ll also hear about Brian’s decision to take funding this time around, having always bootstrapped before and selling Audience Ops without using a broker. Plus, And the return of one our favorite participation games - ‘donate a business idea’.

653 つのエピソード