Episode 191 - Heidi & Sienna Avery - Founders, Ruby Crate - Starting a subscription box with your daughter!

The Subscription Box Show

In this episode, I sit down and chat with a mother and daughter business tandem. They are fellow Canadians out of Ontario, and they started small and not long ago, like a year ago, and in just a short year, have made some massive strides. Let’s find out just how they did that with Co-Founders of Ruby Crate, Heidi and Sienna Avery!

Ruby Crate is a new subscription box for tween and teen girls. Heidi Avery and her teenage daughter Sienna launched Ruby Crate last year amidst the shutdowns. Their seasonal subscription boxes are delivered 4 times per year and include products of beauty, skin care, and accessories - basically everything girls love.

They also do a one off birthday box throughout the year. They had an amazing response when they launched and are now shipping all over Canada, US and just recently also started shipping internationally as well.

When they were working on their idea, Heidi and Sienna realized that there weren't many options for subscription boxes when it came to tween and teen girls, and certainly none that were Canadian - so we capitalized on this, and Ruby Crate was born.

They've now been featured on a few news programs and publications - so word is spreading! And on a bigger level, they’ve also just won the 2021 Best Teen Box for Canada award with A Year of Boxes, so definitely exciting times for the dynamic duo.
Guest Links:
Deal: We are selling our Winter Crates right now (that will ship in time for Christmas, make great holiday gifts). Save 10% off any Year Long Subscription!
Use coupon code WINTERRUBYCRATE10 at check out.
Website: www.rubycrate.ca
IG: @rubycrate
FB: @rubycratebox
Episode Sponsored by Harbor Marketing agency! Connect with the power agency that's helped many many subscription boxes get to the next level! Ready to finally grow? Connect with my good friend Steve at [e-mail]
https://harbormarketingagency.com

Eric’s Recommended Affiliate Courses & Resources:
Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resources
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page:

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The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [e-mail]