Episode 173 - Jessica Principe - Founder, All Girl Shave Club - Building A Successful Subscription Box On Your Own!

The Subscription Box Show

In this episode, I have the pleasure of talking with a self-made subscription superstar. She has bootstrapped and grown her business to mega sub in just 4.5 short years. In our conversation we discuss research, mindset, the pre-launch, launch, systems, marketing, pricing and margins and everything else in between. We really go from a to z with the subscription process, with the founder of All Girl Shave Club, Mrs. Jessica Principe!

Rewind to 2016, and that is when the idea for All Girl Shave Club was born, and Jessica was on a mission to offer the idea that shaving shouldn’t be such a chore, rather more of a luxury infused treat for shaving women everywhere!

One day Jessica was getting ready to shave and thought to herself, there has to be a better way! How could I make this process more enjoyable so that I would want to make the time to do it more often? Her husband was a member of a men's shave club, so why not one just fro women!

As it turns out, she wasn’t the only one who felt that way about shaving. Here they are 4+ years later and they have served thousands of women across all 50 states and throughout Canada!

Today, All Girl Shave Club continues to be a leader in the womens shaving industry. Jessica has been featured in Buzzfeed, Cratejoy, Real Simple, Business Boutique, Thrive Global, and has appeared on Subscription Box Basics podcast with her box bestie, Julie Ball.

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Guest Links:
Website: https://allgirlshaveclub.com
Instagram: https://www.instagram.com/allgirlshaveclub/

Eric’s Recommended Affiliate Courses & Resources:
Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resources
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
https://ericmusick.krtra.com/t/h67apnWbBQ9c
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7
Host Links:
The Subscription Box Show Website: https://www.thesubscriptionboxshow.com
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: [e-mail]

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The latest programs & Items in the industry👇
Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQ
Subscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/
For more, email me at [e-mail]