Episode 171 - Robbie Kellman Baxter - Advisor To The World's Leading Subscription Based Companies!


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In this episode, I have the honor and pleasure of talking with a foremost expert in the subscription industry. She is an author, keynote speaker, podcast host, Consultant, the co-founder of the D2C Summit, and advisor to the world’s leading subscription based companies, the one and only Robbie Kellman Baxter!

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.

Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.
If all of that wasn’t impressive enough, have a listen at some of Robbie’s clients: They’ve included large organizations like Netflix, the Wall Street Journal, Nike and Microsoft, as well as dozens of smaller venture-backed companies.

Guest Links:
Here’s a link to a free chapter of Robbie’s book: https://pages.robbiekellmanbaxter.com/ft-excerpt
Robbie’s podcast
Link to her ebook “launch your subscription business”
This is the upcoming conference in CT where Robbie will be speaking at:
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Eric’s Recommended Affiliate Courses & Resources:
Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business
: https://www.thesubscriptionboxshow.com/resources
Julie Ball's Subscription Box Bootcamp 2.0 Course Link:
The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ

Host Links:
The Subscription Box Show Website:
The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.com
Eric Musick’s email: eric@thesubscriptionboxshow.com
Eric Musick’s Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshow
The Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/
To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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