Jojo Shoes - Shoes Designed from Our Hearts to Your Soles

The Story of a Brand

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

Jojo Abolarin designs shoes for powerful, fun, and confident women. In the second half of our interview, the owner and designer of Jojo Shoes shares her marketing journey, which was not as easy as designing shoes.

In the beginning, she nervously marketed her shoes in shoe markets but gained confidence as she sold her first six shoes to a customer. She then realized that she needed help with this business.

Jojo got a lot of help from social media, so she ended up opening a shared store. Her shoes got featured in several magazines that boosted her sales too. She says that she is debating whether to repeat designs or come up with new ones only. Her upcoming designs are for the fall season.

She talks about:

* Road to growing her business * Opening a store * Not repeating designs * Talking design risk * New launches and her plans

Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand.

For more on Jojo Shoes, visit: https://myjojos.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

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This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

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This episode is also brought to you by EcoCart.

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