Ep. 70, The State Of Paid Advertising (Industry Report 2021) Part 1.

The Smart Marketer Podcast

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).

In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates.

Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2.

“COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn’t. It’s really consistent”. Molly Pittman.

PLUS!

Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:

Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/

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Links:

Smart Marketer, https://smartmarketer.com/get-started/

Molly Pittman: https://mollypittman.com/

John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/