Colin Gray on Why Podcasting is a Great Business Strategy - The ROI Online Podcast Ep. 39

The ROI Online Podcast

On this episode of the ROI Online Podcast, Steve talks with Colin Gray, the founder of The Podcast Host and Alitu, two tools that help make other podcaster’s jobs easier. Colin has been podcasting for over 12 years now and is knowledgeable about the trends within the industry as well as the best ways to make the most of your content.

Colin started teaching lectures and realized that the best way to teach people was to give them information they can digest when doing other things, like taking a walk, driving, or cleaning their house. Easily consumable information became his life as he transitioned into podcasting at first at The Podcast Host and later, creating Alitu.

The Podcast Host is a resource for anyone who wants to start a podcast but has absolutely no idea where to begin. Alitu was born from the biggest barrier to podcasting: editing. It’s an all-inclusive software for easy audio editing, recording, and exporting to your podcast host.

The beautiful thing about podcasting is that it’s seen slow, steady growth over the last 15 years and so, theoretically will continue to do so for years to come. A great place for a business to start, according to Colin, is actually with a blog post. He thinks it’s important to repurpose content, to use your blog, turn it into a podcast, and record the video to post clips to YouTube. That way you’re searchable on the three biggest search platforms around: Google, YouTube, and Apple Podcasts.

For businesses thinking of getting into podcasts, a great strategy is to think up the top 10 questions you get asked most often, and to create content is three forms—text, audio, and video—answering those questions. Your audience will find you more easily and trust that you can help solve their problems in the future.

Colin offers advice on earning money from your podcast as well. First and foremost, start from the beginning with a strategy so you don’t alienate your audience. Then, you can look into sponsorship, affiliate marketing, or selling your own products—what Colin says is the most effective way to make money off an audience that already trusts you.

You can learn more about Colin here:
https://www.thepodcasthost.com
https://alitu.com

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