Leveraging the 7 Touch Points of Marketing to Grow Your Brand


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Katie McKinnon is the President of Welo Probiotics, a healthy snack and beverage wellness company based out of Canada that donates a portion of its sales to communities abroad. Katie’s team motto is to test, learn, and optimize everything they do, which is embedded in their company culture of empowerment, curiosity, and to continuously question why.

Katie was featured pitching on Dragons’ Den, a Canadian television series similar to Shark Tank. She has a background in sales and marketing, and is equipped with a passion for health and wellness.

In this episode…

Which marketing methods have you been using to promote and create more awareness for your ecommerce products? How often do you engage in these tactics? And, most importantly, are your strategies working?

Katie McKinnon, the President of Welo Probiotics, joins Dean Dutro in this episode of the Relationship Commerce Podcast to talk about leveraging the 7 touch points of marketing to grow your ecommerce brand. Katie also discusses the benefits of email marketing, how appearing on Dragons' Den impacted her business, and the SKU challenges they have faced.

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