How Following Established eCommerce Brands Can Grow Your Business


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Michael Bires is the Founder of Nutrition Faktory, a vitamin and supplement company based out of Tennessee. Michael has over 20 years of experience in the nutrition space having worked in branding, retail, and ecommerce.

Nutrition Faktory company has seen tremendous growth since its beginning in 2017, opening 12 stores in its first 18 months. When COVID-19 hit, their website exploded — it took them only three days in 2021 to beat all of their January 2020 online sales.

In this episode…

Are there any top-performing ecommerce brands you admire in your industry? If so, what is it about them that you can emulate in your own ecommerce brand?

Michael Bires, the Founder of Nutrition Faktory, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast, where they discuss the benefits of doing your research and emulating top-performing brands to beat out your competition. Michael talks about his entrepreneurial background, explains why he returned to 9-5 employment, and shares his tactics for providing great customer support.

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