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コンテンツは Geoff Kullman によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Geoff Kullman またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)
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コンテンツは Geoff Kullman によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Geoff Kullman またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.
We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?
What To Look For In This Episode:
- How does priming influence thoughts and even behaviours?
- 6 different types of priming
- How can we use priming effectively in our copy?
Journal Article:
Valentine Street promotes chivalrous helping
https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping
Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019
Resources:
- Download the Inception series Resources (FREE) – geoffkullman.com/inception
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
83 つのエピソード
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Manage episode 302252256 series 2794921
コンテンツは Geoff Kullman によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Geoff Kullman またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.
We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?
What To Look For In This Episode:
- How does priming influence thoughts and even behaviours?
- 6 different types of priming
- How can we use priming effectively in our copy?
Journal Article:
Valentine Street promotes chivalrous helping
https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping
Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019
Resources:
- Download the Inception series Resources (FREE) – geoffkullman.com/inception
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
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continue reading
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continue reading
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continue reading
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continue reading
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