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コンテンツは Kait Stephens によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kait Stephens またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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The Power of A Personal Brand in Building an Online Presence with Rachel Soper Sanders

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Manage episode 442296408 series 3446717
コンテンツは Kait Stephens によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kait Stephens またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market.
Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in shaping the brand and connecting with her target audience.
Rachel shares her strategy for launching in different channels, including Amazon and TikTok, and the impact of her personal brand on the success of Rootine. She emphasizes the power of content creation and thought leadership in building a strong online presence. Rachel also discusses the challenges and opportunities of expanding into retail and the importance of community building and education in the wellness industry.
TAKEAWAYS:
- Rootine aims to bring science-backed solutions to the holistic health industry, which is lacking in innovation.
- Rachel's personal journey as a mom and her own health issues have shaped the brand and connected with the target audience.
- Content creation and thought leadership have been instrumental in building Rootine's online presence and driving organic growth.
- Expanding into different channels, such as Amazon and TikTok, has allowed Rootine to reach a wider audience and drive sales.
- The challenges and opportunities of retail expansion in the wellness industry require strategic thinking and understanding of the target customer.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Rachel Soper Sanders:
Linkedin: https://www.linkedin.com/in/rachel-soper-sanders/
​Website: https://rootine.co/

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 つのエピソード

Artwork
iconシェア
 
Manage episode 442296408 series 3446717
コンテンツは Kait Stephens によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kait Stephens またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market.
Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in shaping the brand and connecting with her target audience.
Rachel shares her strategy for launching in different channels, including Amazon and TikTok, and the impact of her personal brand on the success of Rootine. She emphasizes the power of content creation and thought leadership in building a strong online presence. Rachel also discusses the challenges and opportunities of expanding into retail and the importance of community building and education in the wellness industry.
TAKEAWAYS:
- Rootine aims to bring science-backed solutions to the holistic health industry, which is lacking in innovation.
- Rachel's personal journey as a mom and her own health issues have shaped the brand and connected with the target audience.
- Content creation and thought leadership have been instrumental in building Rootine's online presence and driving organic growth.
- Expanding into different channels, such as Amazon and TikTok, has allowed Rootine to reach a wider audience and drive sales.
- The challenges and opportunities of retail expansion in the wellness industry require strategic thinking and understanding of the target customer.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Rachel Soper Sanders:
Linkedin: https://www.linkedin.com/in/rachel-soper-sanders/
​Website: https://rootine.co/

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 つのエピソード

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