Creative Music Marketing, Spotify Discovery, TikTok Strategies

The New Music Business with Ari Herstand

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Dustin is a music industry marketing specialist with 15+ years working with major and independent artists, building their brand, presence, and revenue. After spending 10 years as an artist manager he moved to Venture, a digital marketing agency, to develop and run their content marketing service. There he built and trained a team which has created content that’s reached millions of fans for acts including Matt Maeson, Restless Road, American Authors, FLOBOTS, and Zach Top. Dustin is also a well-established influencer on TikTok, with over 35k followers, where he educates independent artists on digital marketing and the music industry.

Learn more about Dustin Boyer at Venture Music: https://www.venturemusic.com/

00:00 - Welcome

05:20 - Fake music business feuds to ramp engagement, Spotify’s Discovery Mode, ad platforms for gaining fans

13:39 - Meta ad strategies for musicians and funnels

21:27 - Tracking conversions and the only platform that properly does this

28:23 - Owning your audience and fan data

35:13 - TikTok ads killing organic reach

37:50 - Breaking out Ashley Ryan

45:33 - Artist growth strategies around content

51:33 - Routine and social media

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Dustin:

Instagram: https://www.instagram.com/venture/

X: https://twitter.com/venturemusic_

TikTok: https://www.tiktok.com/@venture_music

LinkedIn: https://www.linkedin.com/in/dustyb/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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