🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

The Mobile User Acquisition Show

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2+ y ago 10:49

MP3•エピソードのホーム

Media mix modeling is being touted as one of the ways forward in the post-IDFA world, as advertisers reel and reevaluate their spend allocation models entirely. However, there are inherent requirements for media mix to not only work and generate useful results, but also be implemented in the first place.
In this episode, we talk about those challenges, why they are challenges in the first place, and why we disagree with any solution being touted as a sinecure to the exclusion of all others.
KEY HIGHLIGHTS
⛳ How data volume is central to the effectiveness of media mix modeling
⏰ Media mix modeling is not always a good use of your time
🖖 The simple solutions will beat overkill every time
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An announcement:

On August 18th, we will be speaking in a webinar hosted by Singular titled “State of iOS UA: Stats, Trends and Strategy”.
This is Wednesday August 18th at 10am PT/1pm ET/7pm CET. Please register here: https://bit.ly/3zNKX1z
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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/are-media-mix-models-the-future-of-post-idfa-mobile-marketing-not-for-the-vast-majority/
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