211. Neuromarketing: Reducing Friction in Business & Life


Manage episode 290312692 series 2454595
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Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. Roger's new book takes you step-by-step through the process of:
  • Empowering frank conversations
  • Guiding individual and team behaviors
  • Getting ahead of friction
  • Optimizing the customer experience
  • Building a frictionless corporate culture
Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.


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