Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

The Marketing Society podcast

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a movement setting new standards for how business should operate. Chris believes we can learn a lot from B-Corps, “we should be studying B corporations, companies that are putting the social at their core.”

We discussed the critical component of the internal pieces which need to happen to “align with the idea of mindset and leadership,” but aren’t necessarily “the remit of just the leaders around ability and driving the impact.” As has been a consistent theme throughout this mini-series, “leadership can happen anywhere.”

So, if you are looking to find out more about the B-Corp movement, are curious about what steps you should consider or, want to explore internal engagement and sustainable leadership a bit more, then tune in and have a listen!

Join us on this episode as we talk to Chris about:

• The B-Corp process
• The B-Impact Assessment (link below)
• The challenges of being a leader today
• Key skills of a sustainable leader
• The importance of internal communication and engagement
• The need to be accountable to a broader set of stakeholders

For more, follow and connect with Chris on LinkedIn - https://www.linkedin.com/in/christopher-marquis/

B Impact Assessment - can be accessed here: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/

Thanks to Chris for a great episode to conclude our Sustainable Leadership mini-series. Stay tuned for more episodes and mini-series, we’ve got a packed schedule. And if you love the podcast, do share with colleagues, peers and friends.