75. Matt Jones, Four Pillars Gin // The Business And Brand Strategies To Becoming Australia's Favourite Gin

The Make It Happen Show

When Matt Jones and his two other co-founders, Stuart and Cameron, started Four Pillars Gin 8 years ago, there was no gap in the gin market in Australia. There was no overwhelming desire from Aussies for a new gin brand, yet, they were not only able to break into the market and win multiple international gin awards, but they also quickly became one of Australia's favourite gin brands with a strong community backing the Four Pillars brand.

What were the business and brand strategies Matt and the Four Pillars team used to create a brand that mattered to people, connected with them, and elevated their product above competitors? This episode of The Make It Happen Show covers all of that and more. Everything from why they went direct to consumer, to connecting purpose to every customer touchpoint, and even to their creative process in creating experiences that stay in people's heads.

This is an unmissable episode for those who want to create a business and brand that people love. Check it out now.

Timestamps:

2:10 - How Four Pillars Gin quickly rose to become Australia's favourite gin

5:09 - The strategy behind Four Pillars Gin's brand story

11:26 - How Four Pillars created their best-selling and hero product — specialty gins

19:32 - The benefits of working with constraint and creativity, and how systematic inventive thinking can rise in restrained environments

22:58 - The power and value brand stories bring to communities

25:16 - The impact and effectiveness of creating an experience around a product and brand

30:21 - Why your product needs to be rooted in history, culture, and a unique DNA

35:12 - The best book about branding that has helped Matt Jones most

36:33 - How to establish your business's purpose without being swayed by trends