Disrupting The Infant Formula Industry | feat. Laura Katz


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Laura Katz has been disrupting the infant formula industry as the founder and CEO of Helaina since 2019. Helaina is the first company to bring the immune-nourishing proteins in breast milk to infant formula. Laura shares how listening to a podcast about the black market for breast milk helped her see a problem in the market. Through her background in food science, they can provide the solution to parents who either cannot, or choose not, to breastfeed.

Also in this episode:

  • The hardships of disrupting an industry that has not been challenged in decades
  • How Laura started to raise capital by cold emailing angel investors
  • Why it’s so important to create a healthy working environment for the team
  • The process that goes into testing the product

Stay Connected With Laura:

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Grab one of Kelly's bestselling books:

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