Episode #63: Old School Entrepreneurship with Jerry Jones and James Erickson

THE Jerry Jones Radio Show

This month’s interview features long-time entrepreneur and friend to Jerry Jones Direct (and me, personally), Mr. James Erickson. In this month’s audio, we examine “Retro/Old School Entrepreneurship!” James is the CEO and Founder of Stridebox, a monthly “box” company for runners, based in Bend, Oregon. James is also a Veteran (Marines!); I’m very proud to know him and thank him for his service. Just a few of the topics we discuss are: From stuffing envelopes to founding one of the best subscription box businessesMarketing to grab attentionTwitter and social media – time to leverage them!Testing before beginningSubscriber base equates patient base!Ideas to Surprise and Delight as a business ownerSocial media is a marathon not a sprintThe importance of brand recognitionBuilding relationships with customersAnd, much, much more. . .