Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble

The Influence Factor by The Influencer Marketing Factory

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1+ y ago 45:35

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On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena.

✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter

🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

🐦 Twitter: https://www.twitter.com/lindseygamble_

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7
Spotify: http://bit.ly/3VZiZux

Show Notes:

(1:12) - Personal and career background

(3:33) - Roles and experiences leading to Mavrck

(5:21) - Biggest changes in the social ecosystem over the past years

(7:52) - Finding and identifying the newest trends and news in the industry

(11:20) - Defining the Creator Economy

(13:44) - Retaining content creators on the various platforms

(17:38) - Primetime channels via YouTube

(20:10) - Where is social commerce headed

(27:28) - SEO on social media content

(31:59) - AI-generated content impact and evolution

(38:18) - Full-time brand positions for influencers

(40:30) - Q&A

44:38) - Where you can find and connect with Lindsey Gamble

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#Business #Marketing #Influencer Marketing Factory