Ep. 8 - Why Is Digital Marketing Important for Startups? - The Hincel Digital Marketing Podcast

The Hincel Digital Marketing Podcast

Episode 8 of The Hincel Digital Marketing Podcast. In this episode, we go over Why Is Digital Marketing Important for Startups?

Digital marketing can often be done at a much lower cost than traditional marketing. While print and television advertisements can cost thousands of dollars, an online advertisement may only cost a few hundred dollars. Also, a blog can reach thousands of readers for the cost of creating articles and paying for a server. Digital marketing allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.
1. Inexpensive Customer Research
While a company like Dove has years of customer research to back each product, startups are too new to know exactly what their customers want. Technology can be used to track, monitor and interpret buying behavior. Through technology, companies can figure out which products and demographics work best for their business. Rather than waste millions of dollars on an ineffective television advertisement, the startup can directly target the consumer that they know is interested in the product.
2. Engage Clients
Twitter campaigns, social media posts, and webinars all provide an opportunity for engaging the client directly. Through digital marketing, customers feel like they have a personal, one-on-one relationship with the company.
3. Use Metrics to Drive Success
More consumers are using mobile devices to get online and find out about products. Because of the widespread access to traditional computers and mobile devices, online marketing is one of the most efficient ways of marketing to consumers.
4. Developing the Right Digital Marketing Approach
When creating a digital marketing strategy, companies have to tailor their approach carefully. Digital marketing allows all aspects of the advertisements, emails, and content to be integrated into each other. From creating a website to posting a webinar, these techniques must be planned out in advance for them to be effective.
6. Content Should Be a Major Part of Any Digital Marketing Strategy
Content does not have to be in the form of an ordinary blog. Infographics, webinars, GIFs, memes and images can all form a part of the startup’s content strategy. If something can be liked or shared, it can become a part of the company’s online content. Each share on social media delivers free advertising and new prospective clients for the startup.
7. Digital marketing allows startups to:

• Boost their visibility
• Increase online conversion rates
• Reduce their marketing budget
• Generate leads
• Increase Sales
• Develop a brand awareness
• Increase online conversion rates
• Improve customer engagement
• Influence purchasing decisions
• Track their return on investment

8. SEO Is Still Important
While some people thought that SEO was dying just a few years ago, it is still important for websites. Google may have updated their algorithms, but SEO is still the best way for the search engines to decide what a site is about and how useful it is. As long as there are search engines, the search engines will need some way to determine the topic and usefulness of a website.
Tune in to The Hincel Digital Marketing Podcast and visit www.hincel.com to know more.