Ep#401 Wendy Lieber: The Power of Outsourcing for Content Strategy and Growth

The Growth and Scaling Podcast with Todd Westra

⁠The Growth and Scaling Podcast with Todd Westra⁠

Prepare yourself for a wealth of transformative insights that will not only elevate your business strategy but also serve as a catalyst for fueling robust growth.

⁠Wendy Lieber⁠, CEO & Co-Founder of ⁠ContentBacon⁠, is set to impart invaluable knowledge that has the potential to reshape the way you approach strategic decision-making and propel your business to unprecedented heights.

Buckle up for a journey of enlightenment that will empower you with the tools and strategies necessary for driving sustainable growth in your business endeavors.

🚀 🚀Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! 🪐 Download our FREE Understanding Your Orbit Guide here:⁠ ⁠⁠https://captainscouncil.com/understand_your_orbit⁠ 🚀🚀🚀🚀

Ways to connect with Wendy Lieber:

• Website:⁠ http://contentbacon.com/⁠

• Company Instagram:⁠ http://instagram.com/contentbacon⁠

• Personal LinkedIn:⁠ https://www.linkedin.com/in/wendylieber/⁠

• Company Facebook:⁠ https://www.facebook.com/ContentBacon⁠

• Company LinkedIn:⁠ https://www.linkedin.com/company/contentbacon/⁠

What’s in this podcast episode?

00:42 Who is our guest for today and what is her business

01:45 What problem are they solving with their business

03:30 Who is their client avatar and what specific niche are they looking for

06:15 How do they help people in their business

10:00⁠ captainscouncil.com⁠

11:58 How can companies leverage their website, database, and communication with customers to maximize business potential by providing valuable content and maintaining active engagement

15:27 How can businesses optimize their website, database, and customer communication to unlock maximum business potential through the delivery of valuable content and sustained customer engagement

17:23 How has his company experienced positive growth, particularly during challenges like the pandemic and the AI boom, and what role has his team played in achieving and sustaining this success

20:25 How did she transition from being a micromanager to trusting her team

23:10 What big challenges do they face while trying to grow and scale their business

23:29 How has the understanding of the onboarding process evolved for their team, and what key lessons has she learned about setting customer expectations and ensuring alignment, particularly in the initial stages of engagement

26:52 Someone that she would love to give a shout-out to who inspires her to what she did in the business today

I highly suggest you watch this entire exchange between Wendy Lieber and ⭐️⁠Todd Westra⁠ 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: ⁠https://links.growthandscaling.com/401⁠

1. Subscribe and Listen to ⁠⁠The Growth and Scaling Podcast with Todd Westra ⁠⁠

2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 ⁠https://content.toddwestra.com/⁠

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4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉 ⁠⁠https://www.linqed.ai/⁠⁠