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Episode 8 - How We Prove the Value of SEO and Content Marketing to Clients
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Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer.
We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-intent keywords. Now, we had the challenge of presenting the argument and data to them.
In Episode 8, we share projections that we did to help make the case that we were on the cusp of achieving ROI and share our thoughts and analysis of where the client is at 7 months into the engagement.
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