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Is Increasing Your Average Order Value (AOV) the Solution?

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コンテンツは Solutions 8 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Solutions 8 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:

- How simply looking at the AOV in Shopify doesn't provide actionable insights

- The nuances of AOV

- New customer AOV vs. returning customer AOV

- Strategies to increase AOV

- Relationship between initial purchase price and repeat purchase rates

Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

Related videos:

💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:

• 💣 Deep Dive Into Contribution Margin ...

💰 Why You Should Increase Your Average Order Value (AOV):

• 💰 Why You Should Increase Your Averag...

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:

• 🔥 The Move to a One-Click World and H...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

🚀 Mastering Key Business Metrics to Boost Revenue:

• 🚀 Mastering Key Business Metrics to B...

0:00 Intro

0:21 Is AOV the Solution?

5:23 New customer AOV vs returning customer AOV

8:32 The common misconception marketers have about AOV

12:56 Relationship between product pricing and repeat purchase rates

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

/ solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

  continue reading

438 つのエピソード

Artwork
iconシェア
 
Manage episode 425269284 series 3326885
コンテンツは Solutions 8 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Solutions 8 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:

- How simply looking at the AOV in Shopify doesn't provide actionable insights

- The nuances of AOV

- New customer AOV vs. returning customer AOV

- Strategies to increase AOV

- Relationship between initial purchase price and repeat purchase rates

Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

Related videos:

💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:

• 💣 Deep Dive Into Contribution Margin ...

💰 Why You Should Increase Your Average Order Value (AOV):

• 💰 Why You Should Increase Your Averag...

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:

• 🔥 The Move to a One-Click World and H...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

🚀 Mastering Key Business Metrics to Boost Revenue:

• 🚀 Mastering Key Business Metrics to B...

0:00 Intro

0:21 Is AOV the Solution?

5:23 New customer AOV vs returning customer AOV

8:32 The common misconception marketers have about AOV

12:56 Relationship between product pricing and repeat purchase rates

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

/ solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

  continue reading

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