Billie's Georgina Gooley on the company's post-acquisition growth

The Glossy Beauty Podcast

コンテンツは The Glossy Beauty Podcast によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、The Glossy Beauty Podcast またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

5M ago 29:57

MP3•エピソードのホーム

As more consumers indulge in self-care at home, the body-care category is continuing to grow, allowing brands to seize the moment.

For 7-year-old body-care brand Billie, which was acquired for $310 million by personal care company Edgewell in 2021, the body-care surge couldn't have come at a better time. Before the acquisition, Billie solely sold direct-to-consumer. But in 2022, it launched in Walmart before expanding to Amazon, Target, Ulta and Kroger last year. In February, Billie rolled out its biggest category expansion yet with new body wash, body lotion and deodorant products.

On this week’s episode of the Glossy Beauty Podcast, Cooley talks about Billie's trajectory post-acquisition and the plans the brand has in store this year.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

303 つのエピソード

#Fitness #Fashion and Beauty #Business #Arts