Jessica Kupferman: The Live Event Business Model in COVID Times

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Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services.

When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship.

“I cannot pay money to fail, I just can’t! I only play games I can win.” - Jessica Kupferman

This Week on the Get Paid Podcast:

  • The courage it takes to run a business when it ISN’T making any money and when you are the breadwinner of the family.
  • Different staffing and spending strategies for different business seasons.
  • The challenges of having excited customers before having the event in place. (It’s so GOOD, but it’s stressful!)
  • Why getting pitched with podcasts is WAY different than reaching out to specific guests with intention.
  • Jessica’s money blocks and her connection to Denise Duffield-Thomas (You can find Chillpreneur here).
  • Relaunching the ShePodcasts group – what that entails and why Jessica is relaunching.
  • How Jessica made decisions about pricing her membership group.
  • Pivoting our work in the face of the pandemic AND ad changes on Facebook. *I get into some of the changes in Facebook advertising that are drastically affecting ad strategies.
  • Why I connected so deeply with Jessica. (It’s all about personality!)
  • What does DRAGONCON have to do with podcasting?

Connect with Jessica Kupferman:

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