Manage episode 324213959 series 2562854
When someone applied for our marketing mastermind, I always look closely at the copy on their sales pages.
Why? Because sales copy is THE key to booking sales calls and/or actually closing the sale with cold (or lukewarm) leads. There are 2 sections of copy that most sales pages are missing! Listen in to this short episode and then review your own sales pages to make sure these sections are detailed and specific!
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