Electrification Now & Later

The Future Car: A Siemens Podcast

In the recent past, vehicles have become more integrated with software with the aim of improving the user experience, boosting performance, and/or making them eco-friendly. To complete this integration many changes have been made to the design of the vehicles, the manufacturers’ business model, and the workforce employed by the automotive companies. This trend will continue as innovators seek to deliver vehicles that are more software-reliant than ever before.

In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.

Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.

Tune in, to learn more about the drivers of change in the automotive landscape.

In this episode, you will learn:

• What a software-defined vehicle is. (00:57)
• Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:37)
• The importance of over-the-air updates capabilities. (06:32)
• The different business models that a software-defined vehicle brings. (08:33)
• The software’s impact on the physical structure of the vehicle. (10:21)
• The challenges imposed by the growing role of software in a vehicle & How the future will look like. (12:36)
• The legislative drivers of vehicle development. (15:37)
• How the pace of development is going to change over the next 10 years. (18:40)
• How the trend of software-defined vehicles impacts the engineering teams. (25:26)

Let’s connect!

• LinkedIn
• E/E Systems Development
• Automotive & Transportation

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

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