Automotive Landscape and Business Drivers – Part 2


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The pandemic has rocked almost all industries to their core and revealed weaknesses that most businesses never knew they had. After the initial shock, many businesses were exposed to opportunities that might have seemed out of reach in the past. In fact, after this pandemic, most companies will be completely transformed in terms of how they develop their products and what they’ll prioritize moving forward.

In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive industry, and today we continue that discussion with a focus on the impact that the COVID-19 pandemic has wrought on the auto industry, as well as the steps car manufacturers can take to respond to the challenges imposed by it.

We also touch on the importance of building a comprehensive digital twin during vehicle development, and fostering partnerships that provide key advantages for companies as they develop the advanced vehicles of tomorrow – whether they are gas or electric, autonomous or human-driven.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to learn what companies are currently focusing on as they navigate through the midst of the pandemic and the challenges this new landscape brings.

In this episode, you will learn:

  • The communication challenges companies face, as they are transitioning to remote working. (01:38)
  • How manufacturers adapt to meeting the new workplace requirements, as well as the product level requirements. (04:48)
  • What the OEMs are doing to come out stronger from this pandemic. (05:47)
  • The shift from using homegrown tools to acquiring them from third-party vendors. (07:12)
  • How business models are changing to adapt to the new norms. (09:47)
  • The importance of leveraging and repurposing data by using the digital twin. (11:04)
  • Why partnerships are becoming a critical step to success. (15:57)
  • The benefits of working with companies such as Siemens. (19:58)

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