Automotive Landscape and Business Drivers

The Future Car: A Siemens Podcast

The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs all vie to bring innovative vehicles to market.

Today, we bring you a brand new series of podcasts from Siemens Integrated Electrical Systems Group, where we’ll be taking a new angle on automotive industry trends, specifically focusing on the electrical and electronic systems, networks, and software.

I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience - Doug Burcicki and Dan Scott. Together, in this first episode, we discuss major changes in the automotive industry over the past 10 years, the challenges OEMs face today, and what the future looks like.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to find out more about industry trends and the drivers of innovation that will bring the automotive landscape to new heights!

In this episode, you will learn:

• The state of the industry today, and the drivers of innovation. (01:17)
• The holy grail of the auto industry today and why we’re years away from it. (03:48)
• How traditional OEMs have to adapt to the current market. (04:32)
• The changes that have occurred in the past 10 years. (06:23)
• The different types of complexity that are challenging OEMs today. (09:50)
• The role integration plays in today’s automotive company structure. (11:44)
• How the next 10 years will look like, in the automotive industry. (14:10)
• How the EVs were viewed in the past and what the future holds for them. (16:58)
• What a company needs to focus on, to be successful in this industry. (21:28)

Let’s connect!

• LinkedIn
• Automotive & Transportation
• E/E Systems Development

Connect with Doug:

• LinkedIn

Connect with Dan:

• LinkedIn

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