1687: Is it a Nice to Have or a Need to Have? with Jeff Kofman Founder and Owner of Trint Ltd

The Entrepreneur Way

Jeff Kofman, CEO and founder of Trint, is a tech entrepreneur with an unusual backstory. As an Emmy award-winning network television news foreign correspondent and war correspondent with ABC, CBS and CBC News he spent more than three decades reporting from around the world. Jeff has covered many of the biggest stories of our time including the Iraq War, the Arab Spring, Hurricane Katrina, the Gulf Oil Spill and the Chile Mine Rescue. He’s won an Edward R. Murrow Award, a duPont Award and two Emmys, including one for his coverage of the fall of Muammar Gadhafi in Libya in 2011.

“make sure that your idea really is a sustainable business. I think it’s the most simple advice and it’s really important to say yeah but who is going to pay for it? And why would they pay? …I think first of all does the world need it? I think that’s a question you need to ask. Is this a nice to have or a need to have?... I think the does the world need this question is a really important one. You could argue with a gamer for example does the world need a game? No but the next question is, does the world won’t this and want it enough to pay for it in a monetizable sustainable scalable way? And I think that’s the second question you have got to answer… You really need to answer the first and you absolutely must answer the second ”…[Listen for More]

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