Thriving in Midlife: Fitness, Mindset, and Self-Care with Heike Yates

THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales

Join us for an inspiring conversation with Heike Yates, a fitness entrepreneur and passionate advocate for women in midlife. Originally from Germany, Heike's journey is a testament to resilience and self-discovery, as she navigated through various stages of her life, from motherhood in her 20s to becoming an aerobics teacher and bodybuilder in her 30s. Heike shares how her love for fitness, nutrition, and mindset has been the backbone of her personal and professional evolution, ultimately empowering her to thrive in midlife. Her story underscores the importance of self-care and its role in maintaining health, family, and personal well-being. Listen in as Heike reveals the challenges she faced in starting her own studio in the 90s and how her entrepreneurial spirit has inspired women to embrace self-care practices for a fulfilling life.

In our discussion, we also explore the transformative journey of building a personalized wellness coaching brand, transitioning from a boutique fitness studio to an expansive virtual platform for women over 50. Heike shares the serendipitous story of discovering the perfect studio location during a snowstorm and how the transition to an online platform has allowed her to connect with more clients, including an inspiring 87-year-old who embraced virtual sessions. We highlight Heike's approach to personalized wellness, tailoring fitness programs that consider clients' unique needs, medical histories, and goals. Hear the uplifting story of a 38-year-old single mom and landscaper whose strength and well-being significantly improved through Heike's tailored coaching. This episode is a testament to the power of personalized wellness coaching in transforming lives and fostering personal growth at any age.

Connect with Heike:Website: www.heikeyates.com Facebook: Heike Yates - Pursue Your Spark Instagram: @heikeyates LinkedIn: Heike Yates

Let’s keep the conversation going!Website: martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk

Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest

Watch my TEDx talk: http://bit.ly/martatedx

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