Artwork

コンテンツは The Empathy Edge によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Empathy Edge またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

Dava Guthmiller: The Key to an Empathetic Brand

30:32
 
シェア
 

アーカイブされたシリーズ ("無効なフィード" status)

When? This feed was archived on May 03, 2021 08:09 (3y ago). Last successful fetch was on March 30, 2021 10:25 (3y ago)

Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 288737316 series 2869116
コンテンツは The Empathy Edge によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Empathy Edge またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections – what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or communities.

Key Takeaways:

  • Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer.
  • An empathetic brand comes down to the people – not just what you’re putting out, but how are you creating interaction and conversation.
  • Listen and connect with those outside of your standard sphere, you never know what you will learn.

“You either confirm five assumptions or you discover 100 opportunities. It’s better to discover the opportunities first, and then go ahead and confirm assumptions afterwards, if you feel like you need to.” — Dava Guthmiller

About Dava Guthmiller:

Dava Guthmiller, Founder and Chief Creative, Noise13

Co-Founder, InVisible Talks and InVisible Ventures

Dava Guthmiller is a believer in connections–what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other.

As the Founder and Chief Creative Officer at Noise 13, the San Francisco brand strategy and design agency, she is the driver behind building thoughtful, sustainable brands. From sustainability to diversity, to empathy & humanity, their renewed focus is to craft brands that are doing good for people and for the planet.

A design evangelist, Dava is the Co-Founder of In/Visible Projects. At its core, In/Visible Projects believes in the power of design. Healthy cross-functional collaboration leads to innovative decision-making. Design is the superpower that unlocks business value, but also advocates for the end-user. In/Visible Projects runs an annual conference, In/Visible Talks, in January, salons and smaller creative events year long, and manages the In/Visible Ventures community.

Always inventing, Dava is also an advisor, mentor, and investor. speaker, moderator, and artist. She sits on the advisory boards for all things good–Good People, Good Food Foundation, and the Visual Media Alliance. She is also part of the REGEN1 team building tools and big picture plans for a regenerative food system. Dava and Noise 13 have been featured in publications such as Forbes, The Dieline, Print Mag, and Creative Boom.

Connect with Dava, Noise13, and InVisible:

Noise13: noise13.com

Twitter: twitter.com/davag

LinkedIn: linkedin.com/in/davaguthmiller

LinkedIn: linkedin.com/company/in-visible-ventures/

LinkedIn: linkedin.com/company/noise-13/

Instagram: instagram.com/davag

Instagram: instagram.com/noise13design

Invisible Talks: http://2021.invisibletalks.com/

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

  continue reading

14 つのエピソード

Artwork
iconシェア
 

アーカイブされたシリーズ ("無効なフィード" status)

When? This feed was archived on May 03, 2021 08:09 (3y ago). Last successful fetch was on March 30, 2021 10:25 (3y ago)

Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 288737316 series 2869116
コンテンツは The Empathy Edge によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Empathy Edge またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections – what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or communities.

Key Takeaways:

  • Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer.
  • An empathetic brand comes down to the people – not just what you’re putting out, but how are you creating interaction and conversation.
  • Listen and connect with those outside of your standard sphere, you never know what you will learn.

“You either confirm five assumptions or you discover 100 opportunities. It’s better to discover the opportunities first, and then go ahead and confirm assumptions afterwards, if you feel like you need to.” — Dava Guthmiller

About Dava Guthmiller:

Dava Guthmiller, Founder and Chief Creative, Noise13

Co-Founder, InVisible Talks and InVisible Ventures

Dava Guthmiller is a believer in connections–what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other.

As the Founder and Chief Creative Officer at Noise 13, the San Francisco brand strategy and design agency, she is the driver behind building thoughtful, sustainable brands. From sustainability to diversity, to empathy & humanity, their renewed focus is to craft brands that are doing good for people and for the planet.

A design evangelist, Dava is the Co-Founder of In/Visible Projects. At its core, In/Visible Projects believes in the power of design. Healthy cross-functional collaboration leads to innovative decision-making. Design is the superpower that unlocks business value, but also advocates for the end-user. In/Visible Projects runs an annual conference, In/Visible Talks, in January, salons and smaller creative events year long, and manages the In/Visible Ventures community.

Always inventing, Dava is also an advisor, mentor, and investor. speaker, moderator, and artist. She sits on the advisory boards for all things good–Good People, Good Food Foundation, and the Visual Media Alliance. She is also part of the REGEN1 team building tools and big picture plans for a regenerative food system. Dava and Noise 13 have been featured in publications such as Forbes, The Dieline, Print Mag, and Creative Boom.

Connect with Dava, Noise13, and InVisible:

Noise13: noise13.com

Twitter: twitter.com/davag

LinkedIn: linkedin.com/in/davaguthmiller

LinkedIn: linkedin.com/company/in-visible-ventures/

LinkedIn: linkedin.com/company/noise-13/

Instagram: instagram.com/davag

Instagram: instagram.com/noise13design

Invisible Talks: http://2021.invisibletalks.com/

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

  continue reading

14 つのエピソード

すべてのエピソード

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド