285: 2020 In Review: What Worked, What Didn’t, and How To Prepare for 2021

The Ecommerce Influence Podcast

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3+ y ago 26:05

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2020 Threw Us All For A Loop. Here’s What We Learned From It and How It’s Helping Us Prepare For 2021.

Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily.

Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportunity to work with inside of The Coalition. This made my annual end-of-year review that much more interesting so I decided to wrap up my findings in this episode and share it with you.

In this episode, I talk about the things that went well for me and the companies we work with, the hard lessons and challenges that were presented, and the top takeaways that every ecommerce business owner needs to know to prepare for 2021.

Enjoy!

Episode Highlights

3:55 The number one question I’m asking myself about 2020
7:45 How hiring has been a game-changer for our business
10:07 What having a local community has done for me
11:25 The COVID-19 impact on our business
17:09 My biggest takeaways from 2020
18:44 Do you own your marketing channels?
20:09 How having multiple streams of income can help prepare for 2021
22:29 Industries that are going to continue to thrive
23:27 Why awareness might not be your marketing problem

Links and Resources:

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