The Golden Strategy of Making Your Customers Happy with Gustavo Imhof, Head of Customer Experience Strategy and Insights at Avado
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Gustavo is currently the Head of Customer Experience at CXAhead and Head of Customer Experience Strategy and Insights at Avado. He is also a Non-Executive Director - Committee Member (Remuneration Committee) at Thirteen Group and Non-Executive Director at Rootsofyggdrasil.
Today, Gustavo talks about why customer experience professionals should stop exceeding customers' expectations and start focusing on what customers really need.
Episode resources:
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