91 - Be A Content Creator with Michael Rivero of TopShotPro

The DMV (Washington, DC | Maryland | Virginia) Business Show

In this week's episode we have Michael Rivero, Co-Founder of TopShotPro in McLean, Virginia! They are a real estate marketing technology company that help real estate professionals grow their business by growing their personal brands and marketing capabilities across the board. Michael was born in La Paz, Bolivia and was raised there until he was 13 years old when he moved to Manassas, Virginia in 8th grade. Growing up he was into computers and soccer, and was entrepreneurial trying different side hustles starting in high school at one point becoming one of the largest shoe resellers in the area. He shares for the first time an incident that happened that made him get out of the sneaker reselling business. He mentions the four important phone calls that led him to start TopShotPro. Michael shares his secrets on how he has been able to amass and grow his followers to over 73K in Instagram. He chats about his three principles of marketing, and the significance of being a content creator! Goes into depth on why you should know how to do everything in the business but it is okay to not do it all yourself, in fact you should not do it all yourself if you want to grow your business. He shares with us how they have been able hire, track, and scale the team in just three short years!

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