51 - Word Of Mouth Marketing with Sophia Maroon of Dress It Up Dressing

The DMV (Washington, DC | Maryland | Virginia) Business Show

Sophia Maroon is the Founder and CEO of SoFine Food, LLC that produces Dress It Up Dressing located in Bethesda, Maryland! She was born and raised in Washington, DC, went to college in the United Kingdom and spent four years studying in Scotland . While working at the World Bank in Washington, DC she saw a film about a report they worked on and fell in love with film making which led to the next 20 years working in documentary film making. Sophia shares how Dress It Up Dressing was born and has grown through word of mouth marketing. She mentions how the first 6 years she made almost no money, it was no overnight success - it was a 20 year overnight success! In 2014 with a loan she was able to grown exponentially and attend trade show to get the word out and grow beyond Whole Foods and other retailers. She has a great partnership with the DC Public Schools serving her healthy salad dressing, they found that vegetable consumption went up when paired with her salad dressing! Sophia shares the top 4 things every new entrepreneur needs to know and to always ask questions and for help if needed to your network or anyone you may know!

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