Episode 170: Building Community Businesses that Are Thoughtful AND Financially Stable with Tatiana Figueiredo

The DigitalMarketer Podcast

Community is more important than ever—so important that entire businesses are being built around the concept.

Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.

In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.

IN THIS EPISODE YOU’LL LEARN:

• What most people truly want from a business community
• Why sharing something in common isn’t enough to grow a healthy community
• How to effectively market the value of community
• Tips and tactics for building a financially profitable business community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• The Business of Community newsletter
• Follow Tatiana on Twitter
• Tatiana’s website (take her online course)
• orbit.love (a community platform Tatiana likes)
• Nonviolent Communication (Tatiana’s book rec)

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