It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
コンテンツは Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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How to Build a Brand People Love
Manage episode 297279069 series 2818439
コンテンツは Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Ryan chats with marketing and communications expert Gemma Rubio Rodrigo who shares insights on how to create a company and product that resonates with your buyer. Later, they discuss the importance of working together to progress diversity and inclusion in society and the workplace.
Topics
- UX, buyer personas, and brand communications
- Getting to know your buyer
- Gamification in product design
- Regionalized marketing and cultural differences
- Driving change for equality
Meet Our Guest
Gemma Rubio Rodrigo is passionate about communications, marketing, and UX with more than 10 years of experience. She is the founder of marketing strategy and communications business Define the Fine as well as the co-founder and president of Together Is Better Hub, an association to promote equality and inclusion within our society.
Connect with Gemma on LinkedIn: https://nl.linkedin.com/in/gemmarubio
Show Links
Follow us on Twitter: @thedwwpodcast
Email us: podcast@digitalworkspace.works
Visit us: www.digitalworkspace.works
Subscribe to the podcast: click here
YouTube channel: click here
185 つのエピソード
シェア
Manage episode 297279069 series 2818439
コンテンツは Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ryan Purvis, Heather Bicknell, Ryan Purvis, and Heather Bicknell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, Ryan chats with marketing and communications expert Gemma Rubio Rodrigo who shares insights on how to create a company and product that resonates with your buyer. Later, they discuss the importance of working together to progress diversity and inclusion in society and the workplace.
Topics
- UX, buyer personas, and brand communications
- Getting to know your buyer
- Gamification in product design
- Regionalized marketing and cultural differences
- Driving change for equality
Meet Our Guest
Gemma Rubio Rodrigo is passionate about communications, marketing, and UX with more than 10 years of experience. She is the founder of marketing strategy and communications business Define the Fine as well as the co-founder and president of Together Is Better Hub, an association to promote equality and inclusion within our society.
Connect with Gemma on LinkedIn: https://nl.linkedin.com/in/gemmarubio
Show Links
Follow us on Twitter: @thedwwpodcast
Email us: podcast@digitalworkspace.works
Visit us: www.digitalworkspace.works
Subscribe to the podcast: click here
YouTube channel: click here
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The Digital Workspace Works Podcastに似ているもの
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
