Artwork

コンテンツは Lindsey Wigfield によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Lindsey Wigfield またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

EP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFace

36:33
 
シェア
 

Manage episode 428424916 series 3509204
コンテンツは Lindsey Wigfield によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Lindsey Wigfield またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.
Connect with Tonya and Michael (Guests):

Connect with Lindsey Wigfield (Host):

Takeaways

  • Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace.
  • Authenticity and storytelling are key components of a strong personal brand.
  • The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.
  • Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.
  • A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.

Chapters
00:00 Introduction and Background
05:05 The Difference Between Marketing and Branding
09:16 The Process of Building a Personal Brand
16:27 The Importance of Authenticity for CEOs
25:59 Balancing a Personal Brand with Professional Responsibilities
31:06 Success Stories: Personal Branding Transformations
36:04 Conclusion

  continue reading

46 つのエピソード

Artwork
iconシェア
 
Manage episode 428424916 series 3509204
コンテンツは Lindsey Wigfield によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Lindsey Wigfield またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.
Connect with Tonya and Michael (Guests):

Connect with Lindsey Wigfield (Host):

Takeaways

  • Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace.
  • Authenticity and storytelling are key components of a strong personal brand.
  • The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.
  • Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.
  • A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.

Chapters
00:00 Introduction and Background
05:05 The Difference Between Marketing and Branding
09:16 The Process of Building a Personal Brand
16:27 The Importance of Authenticity for CEOs
25:59 Balancing a Personal Brand with Professional Responsibilities
31:06 Success Stories: Personal Branding Transformations
36:04 Conclusion

  continue reading

46 つのエピソード

すべてのエピソード

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド

探検しながらこの番組を聞いてください
再生