Working Together - 3 Sons Brewing Co.

The Craft Brewers' Creative

Alex Reyes, Sales and Marketing Manager at 3 Sons Brewing in Dania Beach, FL talks about their labels, cans and going from concept to launch with a new craft beer.

With two new beers a week 3 Sons Brewing company are a brewery that prides itself on innovation and pushing the boundaries for craft beer.

Listen in and hear about how their branding is created and why the visual look of a beer is crucial in driving marketing on Instagram.

KEY TAKEAWAYS

• We take inspiration for our designs from songs and particular things we like.
• As a small business, we make some cool looking beers and capitalizing on the look on Instagram is key.
• Instagram really drives marketing for breweries
• Producing a new beer from concept to launch can be anything from 2 to 5 weeks
• Our four-pack is biodegradable and edible by wildlife
• The branding is how people recognize us and have designs that are so recognizable they don't need our name on them
• The use of cans or bottles is driven by the beer style an imperial or barley it goes into a glass bottle.
• When we wax want to use it to differentiate and to denote a premium product
• Waxing is very labor intensive and there is a specific technique to achieve the slight drip
• We are a brewery that prides itself on innovation the pushing the envelope for beers.
• We keep our ear to the ground about what happening in the industry
• We average two new beers a week
• When we collaborate we are looking for the synergy and the aspects that can be brought together

BEST MOMENTS

‘Beer is a lot like an orchestra with everyone taking their cues and working in collaboration together'

‘Waxing is very labor intensive but shows it's a premium product'

VALUABLE RESOURCES

[e-mail]

3 Sons Brewing Instagram

Alex Reyes Instagram

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

CONTACT DETAILS

Beercanlover Instagram

This show was brought to you by Progressive Media

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