EP 269: What Is Onboarding?

The Certified BADA$$ Online Marketing™️ Podcast

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In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important.

A good onboarding experience is critical for creating loyalty and retention. Let’s dive into this concept and see how it plays out in the online business space.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

Onboarding is important but often overlooked
Onboarding is the start of the journey to build loyalty and retention
Onboarding for new subscribers should start with your free content
The email sequences you need as part of your new subscriber onboarding process
You also need an onboarding process for paid offers
It’s a mistake to focus on getting people to buy and not think about customer experience
Why you need to help people take action and get value
Why you need to overexplain and keep it simple
The level of onboarding will depend on the product
Ways to engage and get people into action as soon as they buy
Why focusing on onboarding helps people get success and this, in turn, helps you
Why you should have an onboarding sequence ready to go when people buy your product

RESOURCES IN TODAY’S EPISODE:

325 つのエピソード

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