EP 233: Retention Content With Andrea Ames (Part 1)

The Certified BADA$$ Online Marketing™️ Podcast

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Today we’re talking with Andrea Ames. Andrea’s background is in the corporate world where she was a technical content writer for companies that were going digital. She came into the online space thinking she would help online entrepreneurs build their skills. As she’s built her online business, she’s had to face the challenge of defining her niche, but through this process, she discovered her strength is helping business owners with retention.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

What a technical writer is
Why so many companies don’t have documentation for their software products
Why marketing doesn’t end with the sale
Why retention is so important
Why it’s cheaper to retain an existing customer than acquire a new one
Why relationship marketing matters
How content can be revenue generating
What principles can help you delight your customers
What assets can make a difference in your business
The challenges Andrea faced when she transitioned from corporate to running her own business
The money mindset shifts Andrea had to make
What caused Andrea to struggle with selling and how she reframed selling

RESOURCES IN TODAY’S EPISODE:

325 つのエピソード

#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast