EP 226: The Knowledge Business Manifesto

The Certified BADA$$ Online Marketing™️ Podcast

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Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

Knowledge businesses are different than other kinds of businesses (but not new)
- Pricing strategy
- Selling transformation (not a physical product)
- Personality
- Inventory
- Logistics
The 3 Pillars of building a knowledge brand
You need to be an expert
- Expertise in your subject matter
- Expertise in marketing and business building
You have to solve a real problem
- The bigger the problem, the more money you can make
- The difference between information and implementation
You need to focus on the quality of service
- How to get repeat customers
- Social proof and brand ambassadors
- Why you need to be asking how you can serve your people better

RESOURCES IN TODAY’S EPISODE:

325 つのエピソード

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