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コンテンツは Bobby Klinck によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bobby Klinck またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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EP 218: The Inbound Journey: Content Marketing Basics
アーカイブされたシリーズ ("無効なフィード" status)
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This feed was archived on February 11, 2023 11:12 (
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 297902872 series 1931126
コンテンツは Bobby Klinck によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bobby Klinck またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.
WHAT YOU'LL LEARN IN TODAY'S EPISODE:
- How content fits into the different phases of the buyer journey
- The different types of content you’ll need for different phases of the buyer journey
- What content marketing includes
- Why long-form content trumps the short life span of social media posts
- How long-form content can help you build authority and solidify your message, beliefs, and systems
- How to incorporate promotional content, attention content, thought leadership content, and engagement content into your marketing
325 つのエピソード
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アーカイブされたシリーズ ("無効なフィード" status)
When?
This feed was archived on February 11, 2023 11:12 (
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 297902872 series 1931126
コンテンツは Bobby Klinck によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bobby Klinck またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.
WHAT YOU'LL LEARN IN TODAY'S EPISODE:
- How content fits into the different phases of the buyer journey
- The different types of content you’ll need for different phases of the buyer journey
- What content marketing includes
- Why long-form content trumps the short life span of social media posts
- How long-form content can help you build authority and solidify your message, beliefs, and systems
- How to incorporate promotional content, attention content, thought leadership content, and engagement content into your marketing
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…
continue reading
Too many business owners are stuck trying to do everything themselves and their businesses are suffering as a result. The SCALEit Method® teaches you how to get unstuck, reach the next level in business, and scale beyond 8-figures. All business owners face similar challenges when it comes to growth, and on this podcast, Allison Maslan delivers the tactics you need to get unstuck, reach the next level in business, and scale beyond 8-figures.
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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…
continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
