241 - Direct to Consumer Citrus to Boost Margins and Cope with California’s Regulatory Cost

The Business of Agriculture Podcast

California’s regulatory environment is prohibitive, especially for production Agriculture which uses a lot of water and works on historically slim margins. So, what’s an enterprising California farm operator to do when faced with the challenge of preserving the family ranch in light of exploding regulatory costs? That’s the question Eric Bream aims to answer with new ventures. His first venture: direct to consumer citrus sales with a hook. The hook: donating a matching portion of his direct sales crop to local homeless shelters and food pantries. Eric joins me to discuss California citrus and his new endeavor. Sponsored by Nori nori.com and Pattern Ag pattern.ag